GenAI Is Revolutionizing Search. And why you and your company should… | by Anna Via | Jul, 2024

And why you and your company should care

Picture by Agnieszka Boeske, on Unsplash

Advancements in Artificial Intelligence are transforming traditional search engines into answer machines. This shift is brought by both new and traditional players in the web search space and is impacting how people around the world access information.

Who are the main players in GenAI-based search and how are they approaching their solutions? What are the implications for users? How can companies ensure their content remains visible to users in this new search paradigm? And what does that mean for Product Managers, Data Scientists, and anyone working in tech? That’s what we’ll cover in this blog post!

For the first time in years, Google’s dominance in the search engine market faces credible competition. New companies have emerged with core GenAI search products, such as:

• Perplexity — “Where knowledge begins”: GenAI-based searcher with added capabilities such as links to sources, related questions, picture display, and image generation.

Perplexity’s UI with “What is a search engine” question example

• You.com — “Use Smart assistant to ask a question / search the web / help…

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