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The Path to Growth in 2025 and Beyond


Remaining competitive in the market is the primary goal of every business. For SMEs, moving to the cloud can help that dream become a reality, and the tools it opens up can be the difference between failure and success. As we approach 2025, businesses are facing increased pressure to adapt quickly to changing market dynamics. The rise of digital transformation, remote work, and automation means that the traditional ways of operating are no longer enough to stay ahead.

In 2024, ERP systems have become indispensable for businesses looking to scale efficiently and remain competitive. With 96% of top-performing organizations experiencing growth following ERP implementation, these solutions are more than just a business tool—they are a strategic advantage. Cloud-based ERPs, in particular, are leading the charge, providing businesses with real-time insights, automation, and scalability—all essential components in the post-pandemic business landscape.

Adding cloud ERP to the mix can also increase the agility of small businesses, helping them grow 26% faster than those that stick to on-premise infrastructure. With a more globalized, digital-first market, ERP systems not only provide essential business oversight but enable companies to respond quickly and effectively to changes in consumer demand or market conditions.

How I believe ERP solutions can benefit an SME

Unifying and streamlining all of your business processes is vital for SMEs to remain productive. ERP systems give you the tools to manage all facets of your organization, eliminating the need for disconnected spreadsheets and fragmented data management systems. As businesses look to increase automation and reduce human error, ERP offers the ability to centralize data and automate processes—key factors in improving efficiency. In today’s increasingly digital and interconnected market, automation is a game-changer, reducing manual effort and allowing businesses to focus on strategic growth.

Currently, 10% of small businesses still operate without dedicated software solutions. But from my perspective, the efficiency gained from ERP is transformative. Automating business functions creates a centralized, real-time database that not only improves workflow but also reduces the risk of human error.

In today’s market, being able to make quick, informed decisions is crucial. ERP systems provide this capability by giving you access to up-to-date data—no matter where you are. With remote and hybrid work environments becoming the norm in 2024, the need for cloud solutions that allow access to business data at any time, from anywhere, has never been greater.

Why I think a cloud-based ERP solution may be the best choice for SMEs

Choosing the right ERP system is a challenge for many SMEs, especially when weighing the cost of on-premise solutions versus cloud-based alternatives. On-premise ERP systems are reliable but can come with hefty upfront costs and require significant investment in infrastructure. Cloud-based ERP solutions, however, remove much of this financial burden and make ERP platforms more accessible for smaller organizations. As businesses continue to embrace remote work, flexibility becomes paramount. Cloud ERP systems are particularly well-suited for businesses with remote teams, offering easy access to data and real-time collaboration from any location.

In fact, 22% of small businesses report savings when using cloud-based ERP, as they avoid the hidden costs of implementation, such as hardware, maintenance, and upgrades. By paying for the system you need, cloud ERP allows businesses to allocate resources to other areas and scale more efficiently. It also enables businesses to begin using the system faster than traditional on-premise solutions, which can be a key factor in maintaining competitiveness in a fast-moving market.

As businesses grow, cloud ERP systems are inherently scalable, allowing you to add more licenses or features as your needs evolve. This scalability means no business is too small to benefit from these systems, and it ensures that the system can continue to meet your needs as your business expands.

Who you need on your team to get the most from your ERP solution

To maximize the value of your ERP system, I recommend providing training for your team to ensure they fully understand how it works and how it can support your growth. Working with a vendor who offers a cloud-based solution can take the burden of implementation and maintenance off your plate, allowing you to focus on core business activities. Additionally, cloud ERP vendors often offer round-the-clock support, so your team can resolve any issues quickly and stay focused on their tasks.

In addition, maintaining a strong partnership with your implementation vendor will ensure that the transition is smooth and that your team receives the necessary training to use the system effectively. Over time, the system will become integral to your day-to-day operations, driving efficiency and real-time decision-making across all areas of your business.

As we head into 2025, getting the most out of a new cloud ERP system will be essential for SMEs looking to scale and remain competitive. The ability to quickly respond to market shifts, collaborate remotely, and leverage real-time data will be what separates successful businesses from those who fall behind. From reducing operational costs to enabling faster, more informed decision-making, cloud-based ERP systems will be key in helping businesses stay competitive and responsive to changing market demands.

By Andrew Marsh



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